About Us
About IAM Transformations Corporation
IAM Transformations Corporation exists to address a major epidemic in the global economy … careers and organizations that merely survive in mediocrity and fail to achieve their innate potential. The results surround us daily – watch it on the evening news and feel it in your own career.
Misaligned careers ultimately lead to lives off-track and a range of consequences that reach far beyond just unfilled careers … financial problems, family problems, marital problems, disease, addictions, depression or worse.
Dysfunctional organizations miss performance targets and worse. They lose opportunities for growth, innovation, expanded employment and the ability to serve a higher purpose in their local and world ecosystems.
IAM Transformations Corporation is a career
and workplace transformation company.
We transform personal careers and organizational workgroups into alignment with Soul Purpose through a unique method we call the IAM Way.
The IAM Way is an integrated system of tools, processes, coaching, consulting, online development and community that aligns people and work groups with the essential elements of their Soul Purpose – head, heart and body.
The result is careers aligned with Purpose and
organizations aligned for peak performance.
About the IAM Learning Community
The IAM Learning Community is an online knowledge forum of the IAM Transformations Corporation.
It is a secure environment in which IAM members can safely journey into personal transformation and find their own “I AM”.
Members learn, explore and stretch themselves through self-paced online development, by engaging in interactive learning, chatting within the IAM community in secure dialogue zones, exchanging knowledge and collecting and sharing wisdom about their careers and organizational performance.
Young Company – Ancient Wisdom
IAM Transformation Corporation is only five years old but its fundamentals are rooted in decades of front-line career experience and centuries of collective wisdom about the path and value of guided Transformation. The products, services and philosophy of IAM were built and tested with real world experience – decades of successes, failures, corrective actions and lessons learned. IAM methods are deeply rooted in developmental psychology, organization development, coaching best practices, adult learning theory and philosophy, as well as the wisdom traditions of native and world religions.
Career and workplace alignment with Soul Purpose is our mission.
Career and workplace Transformation using the IAM Way is our
proven path to success on that mission.
IAM Leadership
IAM Transformations Corporation is a community of leaders and collaborators skilled in the art and science of career and workplace alignment and Transformation. IAM is led corporately by Karen Tax and Dick Hoffmann.
Karen Tax
Karen Tax’s official title is President and CEO of IAM Transformations Corporation but we know that the “CEO” really stands for Chief Experience Officer. Karen is radically committed to ensuring that every client, customer and partner experience with IAM is exceptional and richly rewarding for both parties.
“My ultimate desire is for everyone who touches the IAM community to see and feel it as “their IAM” and to be intimately enriched by that experience, building confidence that they can earn a living doing what they love.”
Karen has a long history creating great career and corporate experiences. She was a software engineer for twelve years where she formed the foundation of her systems approach to building IAM’s framework of products and services. Sixteen years in human resources and professional career coaching enabled her to hone that system into the IAM Way – through training and experience. IAM is Karen’s second entrepreneurial experience in addition to systems and career leadership roles at Nortel Networks, ICL, PRC, Calcomp and Hewlett Packard.
Karen also leads the IAM Learning Community as an interactive knowledge forum for IAM’s employees, customers, clients and partners.
Dick Hoffmann
Dick Hoffmann’s official title is COO of IAM Transformations Corporation but we know that the “COO” stands for Chief Obsession Officer. Dick is passionately obsessed with ensuring that every career and workgroup IAM touches arrives at levels of fulfillment and performance that exceed the expectations of even our most optimistic clients.
“My personal mission is for every IAM client, customer and partner to say that IAM positively transformed their careers and workplaces in ways that they could not have imagined without IAM.”
Dick’s history with obsession includes a long track record of employee career development and measurable performance improvements in start-up companies, mid-sized and large global corporations across the U.S. and Europe. IAM is Dick’s sixth entrepreneurial experience in addition to serving in executive and senior leadership roles in market-leading companies including Informix Software, Documentum, AST Research and IBM Corporation.
IAM Coaches and Collaborators
The IAM community is hosted and led by our coaches and collaborators. They have years of experience using the IAM Maps and concepts both personally and in their work with individual clients and work groups.
Diane Craver
Diane Craver is a coach, consultant and trainer with over 20 years of corporate experience. Her background includes leadership roles in talent management, business development & human resources.
Alongside Karen, Diane co-founded the IAM Learning Community and co-created the IAM Career SMART! Online Development Program. She is owner of Spring Forward Group, a leadership & development company.
Since 2007, Diane has successfully used the IAM Maps with thousands of clients, guiding them to clear the path of work and personal challenges and create a roadmap for success. Deeply committed to her clients’ success, Diane brings creativity, inspiration, resourcefulness, and humor to her highly collaborative process.
Lorraine Cohen
Creatively inspiring and innovative, Lorraine Cohen is recognized as a new thought leader in the fields of personal growth, spiritual evolution, and conscious entrepreneurship. Founder of Powerfull Living, she is a gifted spiritual life coach and advisor, published writer, speaker, and popular radio broadcaster. For more than 25 years, Lorraine has coached thousands of conscious business owners to overcome the limitations of their mind to know their value, claim their Divine Power, and live their purpose in alignment with their spirit.
An expert in Transforming Fear into POWER and removing barriers to success, she helps people shift from being a victim of their circumstances to being the hero of their own life story.
As a popular broadcaster, she hosts The Compelling Conversations for Powerfull Living Series on business, personal, and spiritual topics with powerfull teachers including: Marci Shimoff, James Twyman, Neale Donald Walsch, Gay Hendricks, Joan Borysenko, Janet Attwood and many others. Her warm and engaging presentation style makes her a sought after public speaker, media guest, and workshop leader engaging audiences worldwide.





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